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Bio

As a Tenure track researcher in Economics and Business Administration (S.S.D. Economics and Business Administration ECON-07/A), she conducts research in the field of service management, with a special focus on customer experience and (co-)delivery processes (pathways and models) in healthcare, and social marketing applied to health promotion (healthy behaviours).

She participates in international and national research projects as a research team member, coordinator or scientific leader and is involved in teaching in doctoral, masters and undergraduate programmes.

Publications