Institute of
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PROJECT FOR DEVELOPING THE COMMUNICATION OF THE ENVIRONMENTAL FOOTPRINT THROUGH THE BAR CODE

  • Project category Progetti Conto Terzi
  • Lab/Research Area Istitute of Management SuM
  • Sponsor GS1 Italy

The aim of the project is to overcome the main difficulties in developing a green product market and to build a reliable relationship between companies and consumers based on reliable, understandable and verifiable communication of the environmental performance of the products.