The PRIN - GOESE Research Project, funded by the Ministry of Education, University and Research in 2012, has as its main objective an analysis of how companies, at world level, are evolving towards a sustainable business model. The project, scientifically coordinated by the Bocconi University and developed in partnership with the Scuola Sant'Anna, has a three-year duration and aims to analyze the external and internal factors that influence the adoption of strategies oriented towards sustainability, starting from the assumption - now proven - that the level of sustainability directly affects the competitiveness of the company in the long term.